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The Power of Women in Business: 13 Ways Women are Shaping the Future of Entrepreneurship

Updated: Nov 19




Women are the lifeblood of innovation, creativity, and resilience in business. As the heartbeat of Red Threads Collective, we honor the divine feminine energy that is transforming industries and reclaiming spaces where women thrive. This collective journey is one of empowerment, one where women awaken to their strengths, rise together, and rewrite the narrative of business and leadership. Here are 13 powerful ways women are reshaping the landscape of business today.


1. Owning the Entrepreneurial Space

Women now own 42% of U.S. businesses, and the growth shows no signs of slowing down. Over the past two decades, women-owned businesses have increased by 114%. This isn't just about numbers; it's a powerful shift in ownership and influence that will continue to ripple through the economy. (WBENC + SBA)


2. Defying the Odds in Venture Capital

Even with limited access to venture capital—only 1.9% of funding goes to all-women teams—women persist and thrive. Our power lies in our ability to create something extraordinary with limited resources. The collective strength of women proves that even with barriers, we build empires that matter.


3. Leading with Purpose and Profit

Businesses with gender-diverse executive teams are 25% more likely to experience above-average profitability. When women lead, they bring a holistic vision of success that intertwines purpose with profit. At Red Threads Collective, we are passionate about supporting women who are committed to leading businesses that don't just succeed financially but also align with their deepest values.


4. Creating Space for Each Other

Globally, one in three businesses has a woman among the principal owners. Women across the globe are breaking through glass ceilings and creating space for each other. When we cultivate an ecosystem where collaboration over competition thrives, everyone wins. When we lead from the heart, focused on lifting each other up and celebrating each other's wins, we build far stronger connections and businesses - and everyone involved has the opportunity to flourish.


5. Building Resilient Ecosystems

Women-owned businesses employ over 10 million people in the U.S. alone. As women in business, we create not only opportunities for ourselves but also for our communities. We are the architects of systems that support families, communities, and future generations.

(WBENC + SBA)


6. Investing with Heart

Women investors are 37% more likely to invest in startups, often motivated by a desire to make values-based investments. This approach reflects the power of aligning resources with heart-centered values. Intentionality in investing is a hallmark of female leadership and plays a crucial role in elevating others and creating meaningful impact.


7. Revolutionizing Traditional Industries

Women are making bold strides in industries traditionally dominated by men, transforming sectors like technology, finance, and real estate. They are challenging norms, introducing new paradigms, and leading with authenticity and integrity, reshaping the future of these fields.


8. Carving Out New Paths

In 2021, half of all U.S. startups were founded by women, a statistic that has grown dramatically in recent years. This figure is up from 28% just two years earlier in 2019 because experts believe the pandemic in 2020 inspired (or forced) more women to create small startups, resulting in this 21% growth between 2019 and 2021. Women are no longer waiting for permission to lead or patiently watching for doors to open - they are creating their paths.


9. Uplifting the Next Generation

The largest group of female entrepreneurs globally is between 25-34 years old, with the younger segment of 18-24 showing a 73% growth. The future of entrepreneurship is female, and at Red Threads Collective, we are committed to mentoring, inspiring, and empowering the next generation of women leaders to rise up and take their place at the table.


10. Harnessing the Power of Purpose

Over 50% of female investors focus on values-based investing, choosing to make the world a better place through their financial decisions. This alignment of purpose and profit reflects the core values of Red Threads Collective, where we foster a community of women committed to creating a positive impact in the world through conscious business practices.


11. Thriving in Adversity

Women in less advanced, low-income countries such as Botswana, Uganda, Ghana, and Malawi lead globally in women-owned businesses, boasting a 38% ownership rate. Meanwhile, women in high-income nations like the United States, Portugal, New Zealand, Australia, and Spain also hold strong positions, with business ownership rates ranging from 30-36%, placing them among the top 10 globally.


12. Reclaiming the Narrative

Women-led businesses are profitable and lead the way in environmental, social, and governance (ESG) performance. Female leadership tends to focus on creating sustainable, values-driven businesses that prioritize long-term impact over short-term gain. Our Wise Council Guides, Molly McKinley and Shelly Leslie have developed a comprehensive program and process that empowers others to build intentional businesses rooted in purpose and authenticity.


13. Pioneering Remote and Flexible Work

Women entrepreneurs are championing remote work and flexible business models. Studies show that women-led companies are more likely to implement flexible working conditions that allow employees to balance personal and professional responsibilities. This shift not only benefits employees but also strengthens company culture and productivity.






 

More on the Red Threads Collective:


We are a sacred community and alternative consultancy designed to serve you—the soulful, intentional woman reclaiming and reshaping her life and business. We are gathering around a new table to nurture, educate, and equip you inside an ecosystem built through intentional invitations and connections.


When you are ready for a flourishing, collaborative community that embraces radical self-care, nurtures an incredible support system, and provides alternative perspectives to help you - we’re here to link arms with you and connect our red threads!


Join us today as we reclaim our power, uplift each other, and rewrite the narrative of what it means to be a woman in business. Together, we are weaving a tapestry of connection, support, and transformation that will ripple into the world for generations.



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